For this year’s Clerkenwell Design Week StudioSmall and Modus Furniture created ‘Where’s Casper’, a street based campaign to celebrate Modus’ 15 year anniversary.
Modus produced 15 limited edition Casper cork stools designed by Michael Sodeau.
Each stool was unique, sprayed in hi-vis orange with the numbers 1 to 15 stencilled underneath. 14 stools were sold through a silent auction with proceeds donated to Movement On The Ground, a foundation that responds to the growing refugee crisis. The 15th stool was used in a street based social media competition giving entrants the chance to win their very own Casper.
Strategy · Branding · Identity · Art Direction · Print
Photography by StudioSmall & Nick Ballon