Aesop Resolute

For the launch of Aesop’s new Resolute Facial Concentrate, we developed the global art direction rooted in the idea of cycles, from lunar phases to cellular renewal.

The central visual device is a single droplet of serum. At macro scale, it becomes a contained world: suspended spheres representing key actives. Circular motifs act as a recurring transition device throughout. The circle functions as a lens, portal and framing mechanism, guiding the viewer from moon to molecule, molecule to skin — creating a continuous visual rhythm that mirrors the product’s regenerative intent.

Photographer – Owen Silverwood
DOP and DIT –  LuxStudioLondon
Production  – East & ArtProduction
Set Design – Sophie Iona
Stylist – Lucy Tempest Walker
Hair – Sophie Jane Anderson
Makeup – Crystabele Femenariley
Casting Director – Abi Corbett
Model – Laurence Desbisschop
Sound – OPM

Thank you – Aesop