Chan Luu

Chan Luu is a Los Angeles–based brand spanning handcrafted jewellery, ready-to-wear and accessories, that celebrates materiality, craftsmanship, and artisanal detail.

We refreshed the brand’s visual identity with a new wordmark and refined typographic palette, alongside an editorially driven e-commerce experience shaped by immersive imagery and a considered user journey.

During the exploratory phase, we also developed a bespoke marque and a suite of hand-drawn symbols — expressive elements that helped shape the wider design language of the project.