Fforme is a new design company focusing on women and their self-expression through clothing and accessories. Its aim is to facilitate a new space outside fashion to create products and experiences with real longevity and to define American modernity for the next century. We worked with Paul Helbers and the team at Fforme to define the brand, the visual identity, and to art direct the first campaign shoot in Turin in autumn 2021.
Photographer – Annemarieke van Drimmelen
Stylist – Paul Helbers