Fred Perry

Hired to rationalise and rework the identity and its multiple brand signifiers, we soon realised Fred Perry had an instantly recognisable asset in its laurel wreath logo. We therefore developed a system that further simplified the identity while simultaneously amplifying the laurel wreath to result in a set of guidelines that managed all digital, printed and product branding. In addition to this we standardised print specifications for the classic shirt combinations e.g. white/ice/maroon colourway which is based on the colours of West Ham United Football Club.

Photographer – Jon Gorrigan

fredperry.com