Johnnie Walker by Alfred Dunhill

A collaboration between two brands both of which already possessed significant heritage in the luxury market. We looked to reinforce this positioning while at the same time to push notions of togetherness and inclusiveness, as well as reinforcing a contemporary and stylish presence. The packaging was designed to look both luxurious and contemporary, with the colour consistent with Johnnie Walker Blue Label, and texture added to reference Alfred Dunhill design signatures. Johnnie Walker Blue Label by Alfred Dunhill is a collaboration that is newsworthy and desirable.

Photographer – Paul Wetherell