Lela Rose

Lela Rose is a New York City–based American fashion designer with Texan roots, celebrated for her distinctive blend of elegance and playfulness.

We were invited to reimagine the brand’s identity and redefine how consumers experience the world online and across its touchpoints. We created a bespoke typemark designed to modernise and unify all sub-brands—Ready to Wear, Ranch, and Bridal. To further embody Lela’s playful spirit, we introduced a lasso-inspired monogram, offering a subtle yet distinctive nod to both the ranch and her Texan heritage.

On the updated e-commerce site, editorial storytelling comes first, enriched with subtle motion to connect browsing with shopping, comparison, and exploration. Complementing this, the site’s pared-back design gives full prominence to product imagery and details.

lelarose.com

Art Direction — StudioSmall
Campaign Photographer — Thomas Giddings
Agency — A Creative Partner
Production — FOCUS
Videographer — Medikite
Stylist — Caitlin Burke
Dallas Store Photographer — Lisa Petrole
Fort Worth Photographer — Zuza Isham
Landscape Photographer — Su Mustecaplioglu