Original BTC

Original BTC is a British lighting manufacturer known for its high-quality, hand-crafted designs.

We undertook a complete redesign of the brand identity—including the typemark, packaging, website, and art direction—to reflect a refreshed and contemporary vision for the company.

Our goal was to modernise the visual world surrounding the lights while staying true to their heritage. Drawing inspiration directly from the designs, we developed an identity that echoes the geometric, rounded forms found throughout the brand’s iconic collections.

originalbtc.com

Art Direction — StudioSmall
Photographer — Jake Curtis
Director of Photography — Peter Drinkell
Set Designer — Hannah Bort