Toogood

Working with the truly inspirational Faye Toogood and her talented team, Toogood is a multi-disciplined studio designing fashion, fine art, homeware and interiors.

For the brand identity we retained Faye’s original hand drawn Toogood logotype and introduced a new palette of fresh fonts, materials and colours. We also developed a secondary T/plus (+) symbol as a shorthand mark for usage across the various products and packaging.

We then utilised the identity to re-design the Toogood website on Shopify and deliver a series of Toogood look and feel guides for their social media activity.

t-o-o-g-o-o-d.com