Toogood
DigitalIdentityPackaging
![Toogood - StudioSmall](/static/32fd0df258f2373d09414488207f4786/bb240/TG_Image_04.jpg)
![StudioSmall](/static/67ef57c7fc40eb3354f5b74d3c5805ac/bb240/TG_Web_03-2.jpg)
![TG_Web_01](/static/2f0333d5aac44f7473f44b99218d6f43/c29dc/TG_Web_01.jpg)
![TG_Image_05](/static/ff1f56144ce1c69df446ec788c80b462/c29dc/TG_Image_05.jpg)
![TG_Image_01](/static/e773d0344cbcf5eb498a243e49133650/c29dc/TG_Image_01.jpg)
![TG_Image_02](/static/7e32be344146b5c70d8086fc95514696/f260b/TG_Image_02.jpg)
![TG_Gifting](https://ssfrontend.wpengine.com/wp-content/uploads/2022/05/TG_Gifting.gif)
![TG_Image_03](/static/81423688272d31fc75bea1fe1feb72c0/c29dc/TG_Image_03.jpg)
![StudioSmall](/static/99357662de9d1d38175c0b8139a89b44/bb240/TG_Web_02.jpg)
![StudioSmall](/static/894167446e5a00d3d6c3d65fa1399cb6/bb240/TG_Image_06-1.jpg)
![StudioSmall](https://ssfrontend.wpengine.com/wp-content/uploads/2022/05/TG_Guidelines.gif)
![StudioSmall](/static/f6a54e1000519c27d858a2380c641aaf/bb240/TG_Image_07.jpg)
Toogood
DigitalIdentityPackagingWorking with the truly inspirational Faye Toogood and her talented team, Toogood is a multi-disciplined studio designing fashion, fine art, homeware and interiors.
For the brand identity we retained Faye’s original hand drawn Toogood logotype and introduced a new palette of fresh fonts, materials and colours. We also developed a secondary T/plus (+) symbol as a shorthand mark for usage across the various products and packaging.
We then utilised the identity to re-design the Toogood website on Shopify and deliver a series of Toogood look and feel guides for their social media activity.
![StudioSmall](/static/301043f8dd5c3e90842f22fff58e447a/bb240/Sunspel-Layouts8.jpg)