Loewe Television
Branding · Digital · Print
Branding · Digital · Print
The German technology brand Loewe has been developing and manufacturing TVs in Kronach, Bavaria for over 90 years and the brand has a rich history in creating classic designs that are environmentally conscious.
In collaboration with Loewe’s Creative Director, Bodo Sperlein, we’ve been working directly with the Loewe team, having been tasked with redefining the brand internationally, as a premium market leader in consumer electronics, whilst simultaneously reinforcing its German credentials in impeccable expertise and manufacture.
Our work has included an overall appraisal of the brand, naming and art direction of several new product campaigns, as well as packaging and brochure design.
Photography by Jake Curtis & Andreas Bohlender