News

July 2020

Toogood

Over the past few months we have had the complete joy of working with the truly inspirational Faye Toogood and her team.

The brief was to evolve the brand identity retaining Faye’s original hand drawn Toogood logotype, but to introduce a new palette of fresh fonts, materials and colours. We also developed a secondary T/plus symbol as a shorthand mark for usage across various products and packaging.

Alongside this we designed the current website, partnering with Nik Higson at Labeleight on the development of a new online home for Toogood.

It’s rare that we get to work with a company like the House of Toogood – people who are just as nice as they are creative. We count ourselves very lucky.

July 2020

Richard Parr Associates

For the last few months we have been working with Caro Communications on the new brand identity for Richard Parr Associates. Our challenge as per RPAs work, to fuse the modern and the traditional together while expressing a very outward looking approach to architecture.

Together we have created a new logotype, stationery system and website. The identity is rooted in the practice’s love of colour, nature, landscape and the wider world.

Alongside the identity we commissioned Rich Stapleton and Pete Drinkell to shoot a photo essay and film respectively about one of RPAs newest projects. The images focus on the atmosphere of the place and the views from the building as much as the stunning architectural design Richard and his team have created.

Photography & Film by Rich Stapleton & Pete Drinkell

April 2020

Men In Pants

When we talk of men in their pants, we talk of men and their bodies. When we talk of men and their bodies, we talk of men and their core selves. For so many men, appearing publicly in underwear constitutes a recurring nightmare. Conversely, for a gym-honed show-off, there lies a natural compulsion to point his camera-phone at the bathroom mirror every time he flexes at full pelt before cheerfully, shamelessly self-publishing the results.

These are the polarities. In between, just a lot of ordinary men going about their business, developing mysterious relationships with their underwear which they will only share with their closest intimates.

For ‘Men In Pants’, we set about unravelling these unspoken peccadillos. The idea was simple enough. Josh Hight would take photos of men in underwear and Paul Flynn would quiz them how they felt about that discreet and revealing corner of their wardrobes.

These are the results. What secrets we keep beneath our clothes.

Words by Paul Flynn / Photography by Josh Hight / Styling by Stuart Williamson / Print by Push / Art Direction and Design by StudioSmall
with our friends at Sunspel

March 2020

Mae

Continuing our relationship with Mae architects we created a pocket sized manifesto to communicate their thought leadership in designing future public and private housing.

Alongside showcasing their work it outlines the 4 key challenges that need to be addressed to create better living environments from the macro to micro.

February 2020

MH50 Exhibition

To celebrate the 50th anniversary of Margaret Howell, Margaret has collaborated with filmmaker Emily Richardson on a short film exploring Margaret’s enduring inspirations that form the essence of the Margaret Howell brand

To support this we created a title mark and information graphics for a display of early work and personal memorabilia from the Margaret Howell Archive at their Wigmore Street shop.

February 2020

Modus Identity

Having worked with Modus furniture for over six years, we have recently completed redesigning and refining their identity. Partnering with Dalton Maag, we updated the logotype by refining it to a single weight, as well as exploring further the specific objective of the M marque.

We also took the opportunity to introduce a softer, muted colour palette, and a new typographic treatment.

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